alliance printech
user research . space design . graphic design . systems thinker
Started in 2007 by
Mr. Jatinder Kumar Julka
Located in Faridabad, India ,with an experience of 16 years, Alliance Printech has developed many trend setting machines for Business forms, Labels, Flexographic printing and ATM / pos rolls production. They have made more than 500 successful installations in the country and abroad. Alliance Printech’s continuous pursuit of quality, service and technology confirms their commitment in being one of the reputed & reliable source printing, packaging & conversion industry.
brief
Propose fresh and inspiring spatial graphics for Alliance Printech's office space to boost visitor confidence in their heritage and capabilities, and create an inspiring workspace for employees. The spatial graphics should also cater to any wayfinding and informational aspects required in the space.
logo understanding
The logo uses Verdana Pro Regular, a clean and professional typeface that conveys trust, clarity, and approachability—key traits for engineering and technical firms. Emphasizing the "All" in "Alliance" through bold styling creates a strong and balanced appearance, hinting at leadership and dependability. The color palette further reinforces the brand’s values: black symbolizes authority and seriousness, blue evokes trust and innovation, and the orange square adds a creative, forward-thinking touch. Placed in the top-right corner, the orange square suggests progress and new possibilities, contrasting with the subdued text to draw attention. The overall layout is horizontally balanced, naturally guiding the eye from left to right, while the slogan beneath the company name adds structure and reinforces the commitment to efficient, value-driven solutions. The logo’s minimalist design reflects a focus on substance over style, positioning the brand as modern, reliable, and solution-oriented.
Concept
Our concept revolves around the metaphor of pixels - small but essential building blocks that together create a clear, complete image. Similarly, a company’s history, trust, heritage, and accomplishments shape its credibility over time. Just as high-resolution images depend on each pixel’s placement, a company’s identity is built through consistent actions and attention to detail. This approach highlights the value of incremental growth and communicates a brand’s depth, clarity, and integrity.
color selection
The three main colors used in our concept are blue, grey, and orange, each chosen for their unique impact and alignment with the brand's identity.
Blue, also present in the logo, represents trust, reliability, and professionalism. It reflects technological advancement and precision while creating a calm, focused environment—ideal for promoting clarity and productivity.
Grey acts as a neutral and sophisticated backdrop that elevates other elements without distraction. It brings a sense of elegance and modernity to the design, helping the brand appeal to an international audience. As a neutral tone, grey can complement the vibrancy of blue and orange, maintaining balance in the design.
Orange, also featured in the logo, symbolizes energy and engagement. It adds vibrancy and draws attention to key elements, creating a dynamic visual contrast that energizes the space and encourages interaction.
The doors that require minimal user attention are designed in grey, subtly blending into the surroundings to prevent distraction. In contrast, the doors where we aim to direct user flow are highlighted in blue, making them stand out and naturally guiding people towards those areas. This strategic use of color creates a clear visual hierarchy, ensuring that the focus remains on key spaces while less significant areas remain understated.
timeline and stairs
The dark blue staircase contrasts sharply with white text and railings, creating a sleek, modern look. Motivational words like “Success,” “Innovation,” and “Excellence” are printed on each step, symbolizing growth with every upward move—perfect for a corporate setting.
Alongside the stairs, a dynamic timeline installation features orange 3D pixel blocks, framed images, and text, representing the company's milestones and achievements. The modular design allows for full customization and encourages interaction, guiding users through a visual journey of progress as they ascend. The entire setup blends movement with inspiration, making the space both engaging and purposeful.
Global Pressence on the wall Above the lift
This display is strategically positioned to be visible from both the ground floor and mezzanine, ensuring high visibility from all angles. Featuring a world map and country list, it highlights the company’s global presence and reinforces its international reach. The use of grey and orange adds a professional yet striking touch, aligning with the brand and emphasizing its commitment to global operations.
testimonials
The wall next to the assembly area door features engraved customer testimonials on blue wooden blocks aligned with an orange pixel line, echoing the timeline design for visual consistency. Alongside, the company’s core values and commitment to customer satisfaction are displayed, creating a cohesive brand message. Positioned at the top of the stairs to the second floor, this high-visibility wall ensures visitors are greeted with a strong first impression of trust, excellence, and customer focus. The design fosters a personal, welcoming atmosphere while reinforcing the brand’s identity.
This academic project was a collaborative effort between me and my peers—Shivansh Singh, Tessa, and Shaan—where we strategically designed an innovative navigation system that relied solely on the use of colors instead of traditional arrows or lines. We also created spatial graphics to enhance customer confidence, trust, and overall spatial understanding without overt directional signage.